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Shaping Ads for Web-Connected TV
Wall Street Journal, 9/19/10 Technology companies racing to deliver video to the living room over the Web are exploring the idea of offering ads on their services, seeking to capture some of the...
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TV Advertising Most Influential
MediaPost, 3/23/11 According to Deloitte’s fifth edition “State of the Media Democracy” survey, 71% of Americans still rate watching TV on any device among their favorite media activities. In addition,...
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Among Media, TV Is Still on Top
Time Spent on the Web Grows, but Ad Dollars and Viewers Stick With TV Ad Age, 3/29/11 The internet is consuming ever more of our waking moments, not to mention ever more ad spending, but that doesn’t...
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Ad Dollars Still Not Following Online and Mobile Usage
Spending low compared to time spent with digital media eMarketer, 3/31/11 Despite the projection that online advertising will increase its share of US major media ad spending by more than 10 percentage...
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Interactive Marketing Spend Will Near $77 Billion By 2016
Forbes By 2016, advertisers will spend $77 billion on interactive marketing – as much as they do on television today. Search marketing, display advertising, mobile marketing, email marketing, and...
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Agencies Report Clients Still Increasing Focus on Digital Online advertising...
eMarketer There’s no longer any question that digital has a seat at the advertising table, although the dollars spent there don’t yet compare to the money spent on traditional media like television....
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Who needs a website? Will Facebook become a new content provider
Mashable Go to where the audience is — that’s the common refrain of 21st century media. Consumers are fragmented, and its up to journalists and editors to bring the news to them. Video startup NowThis...
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Mobile Video Dominates The Medium
nScreenMedia The keynote panel at the Digital Entertainment World conference in LA on Tuesday gave a great view of the divergent interests of 20th and 21st century media. Mobile video was very much on...
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The Most Powerful Player in Media You’ve Never Heard Of
Wall Street Journal Across the media landscape, high-stakes battles are raging over measurement. In the online world, there’s controversy over how to measure the “viewability” of ads – proof that a...
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The King of Late Night… and of Content Marketing: What your B2B brand can...
Dix & Eaton As the Content Marketing World conference and expo descends upon Cleveland this week, I can’t help but think about who’s doing content marketing well. I’ll tell you who I think is doing...
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The King of Late Night… and of Content Marketing: What your B2B brand can...
I’ll tell you who I think is doing a great job of content marketing: Jimmy Fallon. He has mastered the art of repurposing content and distributing it across multiple channels, all while keeping the...
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